[Looker Studio] Break-even Analyzer - Google Ads

The Break-even Analyzer is designed for advertisers who need a clear view of campaign efficiency.

While most reports focus on revenue and ROAS, this tool goes deeper to show whether your campaigns are truly profitable based on your actual costs, conversion performance, and average order value (AOV).

Key features include:

• Manage your tROAS & max CPC : Know exactly how to set-up your campaign in order to stay profitable

• Break-even CPC: See the maximum cost-per-click you can afford before your campaign starts losing money.

• Break-even Conversion Rate (CvR): Find out the conversion rate required to break even at your current CPC and AOV.

• Break-even AOV: Know the average basket size needed to cover ad costs at your current conversion performance.

• Campaign Drilldown: Identify campaigns overspending on clicks, underperforming in conversion, or needing AOV improvement via upsells and bundles.

• Visual Benchmarks: Trend lines for CPC, CvR, and AOV against their break-even thresholds help spot risky trends quickly.

• Profitability Impact: See how these break-even points relate to real contribution margins and actual ROAS performance.

This report is perfect for advertisers and performance managers who want to make data-driven bidding and pricing decisions and focus ad spend on campaigns that actually deliver profit—not just revenue.