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The Break-even Analyzer is designed for advertisers who need a clear view of campaign efficiency. While most reports focus on revenue and ROAS, this tool goes deeper to show whether your campaigns are truly profitable based on your actual costs, conversion performance, and average order value (AOV). Key features include: Manage your tROAS & max CPC : Know exactly how to set-up your campaign in order to stay profitableBreak-even CPC: See the maximum cost-per-click you can afford before your campaign starts losing money.Break-even Conversion Rate (CvR): Find out the conversion rate required to break even at your current CPC and AOV.Break-even AOV: Know the average basket size needed to cover ad costs at your current conversion performance.Campaign Drilldown: Identify campaigns overspending on clicks, underperforming in conversion, or needing AOV improvement via upsells and bundles.Visual Benchmarks: Trend lines for CPC, CvR, and AOV against their break-even thresholds help spot risky trends quickly.Profitability Impact: See how these break-even points relate to real contribution margins and actual ROAS performance. This report is perfect for advertisers and performance managers who want to make data-driven bidding and pricing decisions and focus ad spend on campaigns that actually deliver profit—not just revenue.

# Budgeting Trends Dashboard - Google Ads Budget Utilization Analysis 🔍 What it helps you do Uncover Hidden Budget Opportunities in Your Google Ads Campaigns This Looker Studio dashboard reveals the truth about your campaign spending efficiency. While Google Ads can spend up to 100% of your daily budget, strict tROAS or tCPA targets often cause underdelivery - meaning you're not spending as much as you intended, leaving money on the table. Key Insights You'll Discover: 📊 Campaign Budget Trends - Track daily spending patterns vs. your total budget allocation 💰 Budget Utilization Analysis - See exactly how much of your budget is being used vs. sitting idle 🎯 ROAS Performance Tracking - Monitor actual ROAS against your target ROAS goals 📈 Spending Efficiency Metrics - Identify campaigns that are underperforming due to overly restrictive targets Why This Matters: • Maximize Ad Spend: Identify campaigns not spending their full budget due to strict targets • Optimize Target Settings: Adjust tROAS/tCPA targets to balance performance with budget utilization • Improve Campaign ROI: Ensure your budget is working as hard as possible for your business • Data-Driven Decisions: Make informed choices about budget allocation and target adjustments Perfect For: - E-commerce businesses using Google Ads - Marketing teams optimizing campaign performance - Businesses with strict ROAS targets experiencing budget underutilization - Anyone wanting to maximize their advertising budget efficiency Transform your Google Ads strategy from guesswork to data-driven optimization with this comprehensive budget analysis dashboard.

🔍 What it helps you do Compare daily Google Ads costs with GA4 revenue to see true performance, ROI, and attribution gaps in one simple, shop-level view. Track daily GA4 revenue against Google Ads costs to monitor marketing efficiency. See GA4 CPC-filtered revenue, platform-reported ROAS, and the attribution disparity between GA4 and Google Ads. Key Insights You'll Discover: 📊 Daily GA4 revenue vs cost trends 💰 Marketing ROI from GA4 cost calculations 🎯 GA4 CPC revenue view (filtered attribution) 📈 Google Ads ROAS summary (platform data) ⚖️ Attribution disparity trends and analysis 📋 Simple daily trends and detailed data tables What This Dashboard Shows: This dashboard gives a clean, daily view of how spend and revenue move together. It blends shop-level GA4 revenue with Google Ads costs so you can see real marketing efficiency, not just platform-reported results. Three summaries provide complementary perspectives: 1) Total GA4 eCommerce revenue divided by Google Ads cost to show Marketing ROI (MER with Google cost only). 2) GA4 revenue filtered to Google CPC (source/medium google / cpc or paid) to show the revenue GA4 actually attributes to Google Ads. 3) Google Ads platform conversion value and ROAS, based on Google Ads tracking. Why Attribution Matters: Because each system measures differently, the numbers diverge. The attribution disparity report quantifies the gap between GA4 CPC-filtered revenue and Google Ads revenue, so you can monitor how much lower GA4 credits your ads. Many shops observe GA4 showing roughly 30–40% of platform-reported revenue; your ratio will vary due to attribution models, tracking scope, and reporting delays. Dashboard Features: 📈 Daily line charts plot total GA4 revenue versus cost, plus optional views of GA4 CPC-filtered revenue and Google Ads platform revenue. 📊 A paired table shows day-by-day values and calculated ROI, making it easy to scan peaks, dips, and seasonality. 🎯 Key performance indicators with period-over-period and year-over-year comparisons. ⚙️ Filtering options for different Google Analytics accounts and Google Ads accounts. How to Use It: Monitor daily MER: total GA4 revenue divided by Google Ads cost. Compare GA4 CPC-filtered revenue and Google Ads revenue to understand attribution differences. Watch the disparity trend; large swings can signal tracking changes, campaign mix shifts, or delayed GA4 posting. Use the trio of summaries to report responsibly: total GA4 for business performance, GA4 CPC for conservative ads attribution, and Google Ads ROAS for platform operations. Perfect For: E-commerce businesses using Google Ads and Google Analytics 4 Marketing teams needing to understand true attribution performance Businesses experiencing discrepancies between platform and analytics data Teams wanting to optimize marketing efficiency with accurate data Data Sources: Google Analytics 4 (GA4) - Revenue and conversion data Google Ads - Cost and conversion tracking data Real-time cost updates with 48+ hour GA4 revenue reporting delay

Get Access to the Google Ads & Google Analytics Master Dashboard with Copy Access.You'll get a: Guide how to Set up the reportAudit request from Denis [inquiry via form]Bonus Resources

Ideal budget for your Paid Advertising campaigns based on your Revenue Goals and historic performance. Estimate your gross profit (including Agency Fees) based on Budgets Calculate Agency success fee (eCommerce + Lead Generation)Calculate Break-even ROAS (eCommerce)Calculate Break-even CPA (Lead Generation)Calculate LTV

🔍 What it helps you do Quickly identify and troubleshoot performance issues in your Google Ads campaigns by breaking down revenue and gross margin into granular sub-metrics, showing you exactly which specific metrics are causing problems when campaigns aren't performing as expected. This dashboard provides a comprehensive breakdown of your Google Ads performance, allowing you to drill down from high-level revenue metrics to specific conversion rates, click-through rates, and impression share data to pinpoint the root cause of any performance drops. Key Insights You'll Discover: 📊 Revenue Breakdown Analysis - See exactly how your gross margin flows down through all sub-metrics 🔍 Performance Troubleshooting - Identify which specific metrics are causing PoP (Period over Period) or YoY (Year over Year) performance issues 📈 Metric Relationships - Understand how changes in one metric cascade through your entire campaign performance ⚖️ Conversion Funnel Analysis - Track performance from impressions through clicks to conversions and revenue 🎯 Root Cause Identification - Quickly pinpoint whether issues are in traffic quality, conversion rates, or cost efficiency What This Dashboard Reveals: Google Ads Performance Breakdown The dashboard breaks down your revenue and gross margin into a hierarchical flow of sub-metrics, showing you exactly how each component contributes to your overall performance. Key Metrics Breakdown: - Gross Sales and Contribution Margin - Conversion counts and rates - Click-through rates and impression volumes - Cost per acquisition and average CPC - Impression share and lost opportunities Period over Period (PoP) Analysis Compare current performance to previous periods to identify sudden changes or trends that might indicate problems in your campaigns. Year over Year (YoY) Analysis See how your performance has evolved over the long term, helping you understand whether current issues are temporary fluctuations or part of a larger trend. Troubleshooting Guidance The dashboard includes a "How to use this" section that provides specific questions to ask when you identify performance drops: For Revenue Drops: - Has your cost changed significantly? - Are you facing new competition? - Have there been changes in your bidding strategy? For Conversion Rate Drops: - Has your conversion tracking changed? - Did any promotions end recently? - Are you getting irrelevant traffic from broad match campaigns? - Have you made pricing adjustments? For Impression Share Drops: - Are there new competitors in your space? - Have you changed your bidding strategy? - Did you recently start broad match campaigns? How to Use This Dashboard: 1. Monitor Overall Performance Start at the top of the dashboard to see your high-level metrics like gross sales, contribution margin, and ROAS. 2. Identify Performance Changes Look for metrics showing significant PoP or YoY changes that might indicate problems. 3. Drill Down to Root Causes Follow the metric breakdown to see which specific sub-metrics are driving the performance changes. 4. Use the Troubleshooting Guide Reference the "How to use this" section to ask the right questions based on which metrics are showing issues. 5. Take Action Once you've identified the root cause, you can make targeted adjustments to your campaigns, bidding, or targeting. This dashboard transforms complex Google Ads data into a clear, actionable troubleshooting tool. Instead of guessing what might be wrong, you'll have a systematic way to identify exactly which metrics are causing performance issues and what questions to ask to resolve them. Stop playing the guessing game with your Google Ads performance. This dashboard gives you the data-driven insights needed to quickly identify and fix any campaign issues before they significantly impact your revenue.

🔍 What it helps you do Are you spending 20% of your budget on high-cost queries you already rank for organically? This dashboard helps eCommerce marketers and growth teams uncover hidden opportunities by analyzing the overlap between your Google Ads spend and organic search performance. It reveals where you might be overpaying for clicks on terms you already rank well for, and where you can strategically boost budgets to dominate the SERP. Key Insights You'll Discover: 💰 Campaign Spend Overlap - See exactly how much of your ad spend overlaps with organic results 🔍 Top Ranking Queries - Identify which queries rank in the top 3 organically and are also triggering your ads 💸 High-CPC Overpayment - Pinpoint high-cost-per-click (CPC) terms where you could be overpaying 📉 CTR Differences - Analyze the click-through rate (CTR) disparity between Paid Only results versus Paid + Organic results 🚀 SERP Dominance Opportunities - Discover opportunities to dominate the search engine results page (SERP) by strategically boosting budgets on queries where your SEO is already strong What This Dashboard Shows: This powerful tool combines Google Ads and Search Console data to give you a holistic view of your search performance. It helps you make smarter calls on: - Where to save money by reducing bids on organically strong keywords - Where to dominate the SERP by increasing investment in areas with combined paid and organic strength How to Access This Data: Unfortunately, standard Google Ads UI scripts do not support this type of combined data analysis. Accessing this crucial overlap data typically requires either: - The Google Ads API (for automated data pulls), or - Manual Google UI reports To simplify this process, we've put together a free guide that shows you how to pull this data using UI reports, plus a plug & play Looker Studio template to help visualize the insights instantly. 🎯 Who is this for? - eCommerce marketers looking to optimize ad spend - Growth teams aiming to maximize ROI from Google Ads - SEO and PPC specialists seeking to align strategies - Businesses wanting to identify and eliminate wasteful ad spend ⚙️ Technical Details: - Data Sources: Google Ads, Google Search Console - Data Granularity: Query-level analysis - Report Format: Looker Studio template (requires manual data pull via UI reports or API integration) Get started today and transform your Google Ads strategy from reactive spending to proactive, data-driven optimization!

# Purchase Funnel Trend Dashboard - E-commerce Conversion Analysis 🔍 What it helps you do This super simple dashboard helps you visualize and understand the trend in your e-commerce purchase funnel, allowing you to quickly identify if something is off or going exceptionally well during sales periods. Every customer goes through essential steps before purchasing a product: product view, add to cart, initialize checkout, payment method, and finally, purchase. This dashboard breaks down these critical funnel stages over time. Key Insights You'll Discover: 📈 Purchase Funnel Trends - See how each stage of your funnel performs over time 🚨 Performance Anomaly Detection - Quickly spot dips or spikes in conversion rates at any funnel stage 💰 Sales Event Impact - Understand the direct effect of sales or promotions on your funnel efficiency 📊 Source/Medium Breakdown - Analyze funnel performance across all your GA4 source/mediums What This Dashboard Shows: This dashboard provides a clean, intuitive view of your entire purchase journey. You'll see: - A clear breakdown of each funnel step: Product View, Add to Cart, Initialize Checkout, Payment Method, and Purchase - Time-series charts illustrating the trend of each funnel stage, making it easy to spot changes - The ability to filter by GA4 source/medium, allowing you to compare funnel performance across different traffic channels How to Use It: - Monitor daily, weekly, or monthly trends in your purchase funnel to ensure smooth operations - During sales or promotional events, track the funnel to see which stages are performing best or where customers are dropping off - Use the source/medium filter to identify which channels are most efficient at driving customers through the entire purchase journey - Quickly troubleshoot if a specific funnel step is underperforming, helping you pinpoint areas for optimization Target Audience: - E-commerce Managers - Marketing Teams - Growth Analysts - Anyone looking for a straightforward way to monitor and optimize their online sales funnel Technical Details: - Data Sources: Google Analytics 4 (GA4) for session-level tracking and funnel events - Update Frequency: Daily - Access: Requires connection to your GA4 property Transform your e-commerce analytics from complex spreadsheets to simple, actionable insights. This dashboard gives you the clarity needed to optimize your purchase funnel and maximize conversion rates across all traffic sources.