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The Break-even Analyzer is designed for advertisers who need a clear view of campaign efficiency. While most reports focus on revenue and ROAS, this tool goes deeper to show whether your campaigns are truly profitable based on your actual costs, conversion performance, and average order value (AOV). Key features include: Manage your tROAS & max CPC : Know exactly how to set-up your campaign in order to stay profitableBreak-even CPC: See the maximum cost-per-click you can afford before your campaign starts losing money.Break-even Conversion Rate (CvR): Find out the conversion rate required to break even at your current CPC and AOV.Break-even AOV: Know the average basket size needed to cover ad costs at your current conversion performance.Campaign Drilldown: Identify campaigns overspending on clicks, underperforming in conversion, or needing AOV improvement via upsells and bundles.Visual Benchmarks: Trend lines for CPC, CvR, and AOV against their break-even thresholds help spot risky trends quickly.Profitability Impact: See how these break-even points relate to real contribution margins and actual ROAS performance. This report is perfect for advertisers and performance managers who want to make data-driven bidding and pricing decisions and focus ad spend on campaigns that actually deliver profit—not just revenue.

# Budgeting Trends Dashboard - Google Ads Budget Utilization Analysis 🔍 What it helps you do Uncover Hidden Budget Opportunities in Your Google Ads Campaigns This Looker Studio dashboard reveals the truth about your campaign spending efficiency. While Google Ads can spend up to 100% of your daily budget, strict tROAS or tCPA targets often cause underdelivery - meaning you're not spending as much as you intended, leaving money on the table. Key Insights You'll Discover: 📊 Campaign Budget Trends - Track daily spending patterns vs. your total budget allocation 💰 Budget Utilization Analysis - See exactly how much of your budget is being used vs. sitting idle 🎯 ROAS Performance Tracking - Monitor actual ROAS against your target ROAS goals 📈 Spending Efficiency Metrics - Identify campaigns that are underperforming due to overly restrictive targets Why This Matters: • Maximize Ad Spend: Identify campaigns not spending their full budget due to strict targets • Optimize Target Settings: Adjust tROAS/tCPA targets to balance performance with budget utilization • Improve Campaign ROI: Ensure your budget is working as hard as possible for your business • Data-Driven Decisions: Make informed choices about budget allocation and target adjustments Perfect For: - E-commerce businesses using Google Ads - Marketing teams optimizing campaign performance - Businesses with strict ROAS targets experiencing budget underutilization - Anyone wanting to maximize their advertising budget efficiency Transform your Google Ads strategy from guesswork to data-driven optimization with this comprehensive budget analysis dashboard.

🔍 What it helps you do Compare daily Google Ads costs with GA4 revenue to see true performance, ROI, and attribution gaps in one simple, shop-level view. Track daily GA4 revenue against Google Ads costs to monitor marketing efficiency. See GA4 CPC-filtered revenue, platform-reported ROAS, and the attribution disparity between GA4 and Google Ads. Key Insights You'll Discover: 📊 Daily GA4 revenue vs cost trends 💰 Marketing ROI from GA4 cost calculations 🎯 GA4 CPC revenue view (filtered attribution) 📈 Google Ads ROAS summary (platform data) ⚖️ Attribution disparity trends and analysis 📋 Simple daily trends and detailed data tables What This Dashboard Shows: This dashboard gives a clean, daily view of how spend and revenue move together. It blends shop-level GA4 revenue with Google Ads costs so you can see real marketing efficiency, not just platform-reported results. Three summaries provide complementary perspectives: 1) Total GA4 eCommerce revenue divided by Google Ads cost to show Marketing ROI (MER with Google cost only). 2) GA4 revenue filtered to Google CPC (source/medium google / cpc or paid) to show the revenue GA4 actually attributes to Google Ads. 3) Google Ads platform conversion value and ROAS, based on Google Ads tracking. Why Attribution Matters: Because each system measures differently, the numbers diverge. The attribution disparity report quantifies the gap between GA4 CPC-filtered revenue and Google Ads revenue, so you can monitor how much lower GA4 credits your ads. Many shops observe GA4 showing roughly 30–40% of platform-reported revenue; your ratio will vary due to attribution models, tracking scope, and reporting delays. Dashboard Features: 📈 Daily line charts plot total GA4 revenue versus cost, plus optional views of GA4 CPC-filtered revenue and Google Ads platform revenue. 📊 A paired table shows day-by-day values and calculated ROI, making it easy to scan peaks, dips, and seasonality. 🎯 Key performance indicators with period-over-period and year-over-year comparisons. ⚙️ Filtering options for different Google Analytics accounts and Google Ads accounts. How to Use It: Monitor daily MER: total GA4 revenue divided by Google Ads cost. Compare GA4 CPC-filtered revenue and Google Ads revenue to understand attribution differences. Watch the disparity trend; large swings can signal tracking changes, campaign mix shifts, or delayed GA4 posting. Use the trio of summaries to report responsibly: total GA4 for business performance, GA4 CPC for conservative ads attribution, and Google Ads ROAS for platform operations. Perfect For: E-commerce businesses using Google Ads and Google Analytics 4 Marketing teams needing to understand true attribution performance Businesses experiencing discrepancies between platform and analytics data Teams wanting to optimize marketing efficiency with accurate data Data Sources: Google Analytics 4 (GA4) - Revenue and conversion data Google Ads - Cost and conversion tracking data Real-time cost updates with 48+ hour GA4 revenue reporting delay

View Only access - Overall Account Profitability The Google Ads Margin Analyzer is designed for eCommerce businesses and performance marketers who want to look beyond ROAS and focus on what really matters: profit. Most advertisers only see revenue versus cost, missing critical elements like shipping fees, return rates, discounts, and transaction costs that eat into actual profitability. This dashboard solves that by combining Google Ads performance data with real business margin parameters (CM1, CM2, CM3) to show average contribution margin and break-even ROAS for every campaign, product, or keyword based on average margins Key features include: Full Margin Breakdown: Understand every stage of your profit funnel — from product margin (CM1) to gross margin (CM2) and final contribution margin (CM3).Break-even ROAS Calculator: Instantly see the efficiency level required for campaigns to break even after factoring in operational costs, so you can optinimze your tROASProfitability by Campaign & Product: Drill down into campaign types, product categories, and even individual products to see what’s driving profit versus what’s burning budget.Trend Analysis: Monitor month-over-month changes to your margins, contribution profit, and cost structure, ensuring quick reaction to shifts in performance.Visual Insights: Time-series charts, scatterplots, and contribution margin versus cost visuals help you quickly identify outliers and scaling opportunities. Whether you’re auditing an account, planning scaling strategies, or troubleshooting underperforming campaigns, the Margin Analyzer is your go-to tool for financial clarity in advertising decisions.

🔍 What it helps you do Unlock the hidden potential in your Google Ads campaigns using impression share data to calculate lost opportunities, optimal budgets, and scaling potential across all your campaigns, ad groups, and product categories. This comprehensive dashboard transforms impression share data into actionable insights, showing you exactly how much revenue you're missing, where you can scale budgets profitably, and how secondary metrics influence your campaign performance. Key Insights You'll Discover: 📊 Campaign Scaling Potential - See exactly how much budget you can add while staying above break-even 💰 Lost Revenue Analysis - Calculate potential lost conversions and revenue based on impression share gaps 📈 Secondary Metrics Relationships - Understand how budget changes affect CPCs, CTRs, conversion rates, and more ⚖️ Efficiency Metrics - See how AOV, CPC, and conversion rates influence your contribution margin 🎯 Investment Headroom - Visualize which campaigns have the biggest scaling potential ⏰ Time-Based Trends - Monitor how scaling opportunities change over time as auctions and performance evolve What This Dashboard Reveals: Simple Regression Analysis for All Campaigns Filter by campaigns, campaign types, ad groups, brands, custom labels, categories, and product types to get personalized insights for any segment of your account. 12-Month Historical Margin Analysis See exactly how much budget you can scale up while maintaining profitability. The regression analysis shows your ideal budget for maximizing gross margin without going below break-even. Secondary Metrics Relationships Discover how budget increases influence: - Conversion rates and CTRs - CPCs and click shares - Impression shares and average order values - All the key performance indicators that matter Efficiency Metrics Dashboard See how secondary metrics relate to your contribution margin: - How AOV influences contribution margin - How CPC affects contribution margin - How CPC changes impact conversion rates (higher bids should show higher conversion rates) - How bid scaling affects impression share and click share Impression Share Incrementality Analysis Understand your campaign scaling potential: - Investment headroom based on impression share data - Profit potential if you scale up budgets - Time-based changes in headroom as auctions and performance evolve - Campaign breakdowns with scatter plot visualizations - Clear identification of campaigns with the biggest potential Shopping Category Potential Dashboard Break down incremental headroom by: - Product brands - Product categories - Product types - Custom labels - Any segmentation you've set up Bid & Budget Limits Analysis See exactly what's holding your campaigns back: - Revenue lost due to budget limitations - Revenue lost due to rank limitations - Time-based changes in impression share - How cost changes affect impression share - Visual graphs showing budget vs. rank limitations over time How to Use This Dashboard: 1. Filter by Campaign Segments Use the comprehensive filtering options to analyze specific campaigns, ad groups, brands, or product categories that matter most to your business. 2. Identify Scaling Opportunities Look for campaigns with high investment headroom and strong profit potential. These are your best candidates for budget increases. 3. Monitor Time-Based Changes Track how scaling opportunities evolve over time as market conditions, auctions, and your performance change. 4. Optimize Budget Allocation Use the regression analysis to find the sweet spot where additional budget maximizes your gross margin without crossing the break-even threshold. 5. Address Limiting Factors Identify whether budget or rank limitations are holding back your campaigns and adjust your strategy accordingly. 6. Track Secondary Metrics Monitor how budget changes affect your key performance indicators to ensure scaling doesn't hurt your efficiency. This dashboard is one of our most powerful tools for understanding campaign potential. It gives you the data-driven insights needed to make informed decisions about budget allocation, campaign scaling, and revenue optimization across your entire Google Ads account. Transform your impression share data from a simple metric into a comprehensive roadmap for campaign growth and revenue maximization.

🔍 What it helps you do Quickly identify and troubleshoot performance issues in your Google Ads campaigns by breaking down revenue and gross margin into granular sub-metrics, showing you exactly which specific metrics are causing problems when campaigns aren't performing as expected. This dashboard provides a comprehensive breakdown of your Google Ads performance, allowing you to drill down from high-level revenue metrics to specific conversion rates, click-through rates, and impression share data to pinpoint the root cause of any performance drops. Key Insights You'll Discover: 📊 Revenue Breakdown Analysis - See exactly how your gross margin flows down through all sub-metrics 🔍 Performance Troubleshooting - Identify which specific metrics are causing PoP (Period over Period) or YoY (Year over Year) performance issues 📈 Metric Relationships - Understand how changes in one metric cascade through your entire campaign performance ⚖️ Conversion Funnel Analysis - Track performance from impressions through clicks to conversions and revenue 🎯 Root Cause Identification - Quickly pinpoint whether issues are in traffic quality, conversion rates, or cost efficiency What This Dashboard Reveals: Google Ads Performance Breakdown The dashboard breaks down your revenue and gross margin into a hierarchical flow of sub-metrics, showing you exactly how each component contributes to your overall performance. Key Metrics Breakdown: - Gross Sales and Contribution Margin - Conversion counts and rates - Click-through rates and impression volumes - Cost per acquisition and average CPC - Impression share and lost opportunities Period over Period (PoP) Analysis Compare current performance to previous periods to identify sudden changes or trends that might indicate problems in your campaigns. Year over Year (YoY) Analysis See how your performance has evolved over the long term, helping you understand whether current issues are temporary fluctuations or part of a larger trend. Troubleshooting Guidance The dashboard includes a "How to use this" section that provides specific questions to ask when you identify performance drops: For Revenue Drops: - Has your cost changed significantly? - Are you facing new competition? - Have there been changes in your bidding strategy? For Conversion Rate Drops: - Has your conversion tracking changed? - Did any promotions end recently? - Are you getting irrelevant traffic from broad match campaigns? - Have you made pricing adjustments? For Impression Share Drops: - Are there new competitors in your space? - Have you changed your bidding strategy? - Did you recently start broad match campaigns? How to Use This Dashboard: 1. Monitor Overall Performance Start at the top of the dashboard to see your high-level metrics like gross sales, contribution margin, and ROAS. 2. Identify Performance Changes Look for metrics showing significant PoP or YoY changes that might indicate problems. 3. Drill Down to Root Causes Follow the metric breakdown to see which specific sub-metrics are driving the performance changes. 4. Use the Troubleshooting Guide Reference the "How to use this" section to ask the right questions based on which metrics are showing issues. 5. Take Action Once you've identified the root cause, you can make targeted adjustments to your campaigns, bidding, or targeting. This dashboard transforms complex Google Ads data into a clear, actionable troubleshooting tool. Instead of guessing what might be wrong, you'll have a systematic way to identify exactly which metrics are causing performance issues and what questions to ask to resolve them. Stop playing the guessing game with your Google Ads performance. This dashboard gives you the data-driven insights needed to quickly identify and fix any campaign issues before they significantly impact your revenue.

🔍 What it helps you do The New vs Returning Customers Analyzer helps eCommerce marketers and growth teams understand whether ad spend is focused on acquiring fresh customers or simply retargeting existing ones. It uses GA4 session-level tracking to split traffic, revenue, and conversion performance into new and returning segments. While GA4's user metrics can have limitations due to cookies and device tracking, session-based analysis still provides a reliable trend view—especially when combined with multi-touch campaign strategies like Performance Max. Key Insights You'll Discover: 💰 Revenue Split - Quickly see how much of your gross purchase revenue comes from new versus returning customers 📊 Behavior Comparison - Analyze differences in session volume, conversion rate, and average order value between these segments 🌍 Channel & Country Insights - Drill down into which acquisition channels and geographies are driving new customers versus relying on loyal, returning audiences 🔗 Source & Medium Analysis - Understand which traffic sources convert new buyers most efficiently and which perform better for returning customers 📈 Visual Trends - Time-series charts for revenue and sessions highlight shifts in customer acquisition and retention over time 💡 Actionable Recommendations - Spot opportunities where additional ad budget could drive new customer growth or where retention strategies outperform new acquisition What This Dashboard Shows: The dashboard provides a comprehensive breakdown of customer performance across multiple dimensions, giving you a complete picture of your customer acquisition and retention strategies. Revenue Performance Breakdown: - Total gross purchase revenue split between new and returning customers - Revenue trends over time for both customer segments - Conversion rates and average order values for each group - Session volume and user engagement metrics Channel Performance Analysis: - Performance breakdown by traffic source and medium - Which channels drive the most new customer acquisition - Which channels excel at retaining and converting returning customers - Channel-specific conversion rates and revenue generation Geographic Insights: - Customer acquisition and retention by country - Regional performance differences for new vs returning customers - Geographic trends in customer behavior and revenue generation Time-Based Trends: - Daily and weekly trends in new vs returning customer performance - Seasonal patterns in customer acquisition and retention - Performance changes over time to identify strategy effectiveness Detailed Data Tables: - Comprehensive breakdowns by session source/medium - Country-level performance metrics - Conversion rates and revenue metrics for each segment - Grand totals and performance summaries How to Use This Dashboard: 1. Monitor Customer Mix Track the balance between new customer acquisition and returning customer retention to ensure healthy business growth. 2. Optimize Channel Strategy Identify which traffic sources are most effective for acquiring new customers versus retaining existing ones. 3. Geographic Optimization Understand regional performance differences and optimize your marketing efforts by geography. 4. Performance Tracking Monitor trends over time to see how your customer acquisition and retention strategies are performing. 5. Budget Allocation Make informed decisions about where to allocate additional ad spend based on channel and customer segment performance. 6. Strategy Development Develop targeted strategies for both customer acquisition and retention based on data-driven insights. This report is perfect for marketers aiming to measure true growth impact, optimize campaign targeting, and maintain a healthy balance between customer acquisition and lifetime value (LTV) strategies. Transform your customer understanding from basic metrics to actionable insights that drive both new customer acquisition and returning customer retention. This dashboard gives you the data needed to make strategic decisions about your marketing mix and customer lifecycle management.

🔍 What it helps you do Are you spending 20% of your budget on high-cost queries you already rank for organically? This dashboard helps eCommerce marketers and growth teams uncover hidden opportunities by analyzing the overlap between your Google Ads spend and organic search performance. It reveals where you might be overpaying for clicks on terms you already rank well for, and where you can strategically boost budgets to dominate the SERP. Key Insights You'll Discover: 💰 Campaign Spend Overlap - See exactly how much of your ad spend overlaps with organic results 🔍 Top Ranking Queries - Identify which queries rank in the top 3 organically and are also triggering your ads 💸 High-CPC Overpayment - Pinpoint high-cost-per-click (CPC) terms where you could be overpaying 📉 CTR Differences - Analyze the click-through rate (CTR) disparity between Paid Only results versus Paid + Organic results 🚀 SERP Dominance Opportunities - Discover opportunities to dominate the search engine results page (SERP) by strategically boosting budgets on queries where your SEO is already strong What This Dashboard Shows: This powerful tool combines Google Ads and Search Console data to give you a holistic view of your search performance. It helps you make smarter calls on: - Where to save money by reducing bids on organically strong keywords - Where to dominate the SERP by increasing investment in areas with combined paid and organic strength How to Access This Data: Unfortunately, standard Google Ads UI scripts do not support this type of combined data analysis. Accessing this crucial overlap data typically requires either: - The Google Ads API (for automated data pulls), or - Manual Google UI reports To simplify this process, we've put together a free guide that shows you how to pull this data using UI reports, plus a plug & play Looker Studio template to help visualize the insights instantly. 🎯 Who is this for? - eCommerce marketers looking to optimize ad spend - Growth teams aiming to maximize ROI from Google Ads - SEO and PPC specialists seeking to align strategies - Businesses wanting to identify and eliminate wasteful ad spend ⚙️ Technical Details: - Data Sources: Google Ads, Google Search Console - Data Granularity: Query-level analysis - Report Format: Looker Studio template (requires manual data pull via UI reports or API integration) Get started today and transform your Google Ads strategy from reactive spending to proactive, data-driven optimization!

# Purchase Funnel Trend Dashboard - E-commerce Conversion Analysis 🔍 What it helps you do This super simple dashboard helps you visualize and understand the trend in your e-commerce purchase funnel, allowing you to quickly identify if something is off or going exceptionally well during sales periods. Every customer goes through essential steps before purchasing a product: product view, add to cart, initialize checkout, payment method, and finally, purchase. This dashboard breaks down these critical funnel stages over time. Key Insights You'll Discover: 📈 Purchase Funnel Trends - See how each stage of your funnel performs over time 🚨 Performance Anomaly Detection - Quickly spot dips or spikes in conversion rates at any funnel stage 💰 Sales Event Impact - Understand the direct effect of sales or promotions on your funnel efficiency 📊 Source/Medium Breakdown - Analyze funnel performance across all your GA4 source/mediums What This Dashboard Shows: This dashboard provides a clean, intuitive view of your entire purchase journey. You'll see: - A clear breakdown of each funnel step: Product View, Add to Cart, Initialize Checkout, Payment Method, and Purchase - Time-series charts illustrating the trend of each funnel stage, making it easy to spot changes - The ability to filter by GA4 source/medium, allowing you to compare funnel performance across different traffic channels How to Use It: - Monitor daily, weekly, or monthly trends in your purchase funnel to ensure smooth operations - During sales or promotional events, track the funnel to see which stages are performing best or where customers are dropping off - Use the source/medium filter to identify which channels are most efficient at driving customers through the entire purchase journey - Quickly troubleshoot if a specific funnel step is underperforming, helping you pinpoint areas for optimization Target Audience: - E-commerce Managers - Marketing Teams - Growth Analysts - Anyone looking for a straightforward way to monitor and optimize their online sales funnel Technical Details: - Data Sources: Google Analytics 4 (GA4) for session-level tracking and funnel events - Update Frequency: Daily - Access: Requires connection to your GA4 property Transform your e-commerce analytics from complex spreadsheets to simple, actionable insights. This dashboard gives you the clarity needed to optimize your purchase funnel and maximize conversion rates across all traffic sources.

🔍 What it helps you do This comprehensive dashboard is designed specifically for accounts running Google Ads search campaigns. It provides deep insights into keyword performance, search query behavior, and campaign optimization opportunities across all your search advertising efforts. Key Insights You'll Discover: 🔑 Keyword Match Type Analysis - Understand how broad, exact, and phrase match keywords are performing 📊 Search Query Performance - Monitor actual user search terms and their conversion metrics 🎯 DSA Campaign Insights - Analyze Dynamic Search Ads performance and identify high-CPC search terms ⭐ Quality Score Impact - See how quality scores affect ROAS and campaign performance 💪 Ad Strength Analysis - Understand the relationship between ad strength and conversion rates 🔍 Duplicate Detection - Identify and clean up duplicate keywords across campaigns 🏷️ Brand vs Non-Brand Analysis - Ensure campaigns aren't accidentally showing for brand terms What This Dashboard Shows: Keyword View - Match Type Performance - Track spending, conversions, revenue, clicks, CPC, and CTR by keyword match type - Understand broad match behavior: see if broad keywords are matching as broad-exact, broad-phrase, or broad-broad - Scatter graphs highlight expensive keywords (e.g., 25€ CPC vs 5€ average) for easy exclusion - Trend analysis shows how TRS, bid, and budget changes affect keyword performance Search Query View - User Intent Analysis - Monitor actual search queries triggered by your keywords - Same comprehensive metrics: cost, conversions, CPAs, and performance indicators - Scatter graphs and trends for query-level optimization - Identify which user searches are driving the best results DSA Analyzer - Dynamic Search Ads Performance - Dedicated page for DSA campaigns (similar to search queries view) - Monitor search terms triggered by DSA campaigns - Identify high-CPC search terms for exclusion - Optimize DSA campaign performance Quality Score Analyzer - Performance by Quality - See spending distribution across quality scores (1-10) - Compare ROAS between different quality score levels - Understand if quality score concerns are justified - Breakdown by keywords, ad groups, and campaigns Ad Strength Analyzer - Google's Ad Quality Assessment - Analyze performance by ad strength categories (Poor, Average, Good, Excellent) - Compare conversion rates, ROAS, and CPCs across ad strength levels - Identify if ad strength correlates with actual performance - Detailed breakdown by search keywords, ad groups, and campaigns Keyword Count - Campaign Structure Management - See how many times keywords are used across different campaigns - Identify duplicate keywords for cleanup - Manage campaign structure efficiently - Understand keyword distribution across your account Duplicate Keywords - Clean Up Your Account - Find and exclude duplicate keywords - Optimize account structure - Prevent wasted spend on redundant keywords Branded vs Non-Branded Analysis - Monitor if campaigns are accidentally showing for brand search terms - Ensure proper campaign targeting - Optimize brand vs non-brand keyword strategies How to Use This Dashboard: 1. Start with Keyword View Analyze your keyword match type performance to understand broad match behavior and identify expensive keywords for exclusion. 2. Monitor Search Queries Track actual user search terms to see if your keywords are triggering relevant searches and converting effectively. 3. Optimize DSA Campaigns Use the DSA analyzer to identify high-CPC search terms and optimize your dynamic search ads performance. 4. Assess Quality Score Impact Understand if quality score concerns are justified by comparing ROAS across different quality levels. 5. Evaluate Ad Strength Determine if Google's ad strength ratings correlate with actual performance metrics. 6. Clean Up Account Structure Use keyword count and duplicate detection to streamline your campaigns and eliminate redundancy. 7. Monitor Brand vs Non-Brand Ensure your campaigns aren't accidentally competing for brand terms that should be handled differently. This dashboard transforms complex Google Ads data into actionable insights, helping you optimize every aspect of your search campaigns from keyword selection to ad quality and account structure.

🔍 What it helps you do This comprehensive dashboard breaks down your entire e-commerce shop into product categories, types, brands, and custom labels, giving you the insights you need to optimize your Google Ads shopping campaigns and discover hidden product opportunities. For e-commerce shops with thousands of SKUs, this dashboard is essential because it helps you understand where Google Ads is spending your budget and identify product categories that deserve more visibility and investment. Key Insights You'll Discover: 📊 Product Category Breakdown - See exactly how your ad spend is distributed across product categories 🏷️ Custom Label Analysis - Track performance of products labeled as best sellers, seasonal, high-margin, or any custom segmentation 🔄 Smart Bidding Optimization Insights - Understand how Google's algorithm is favoring certain products over others 💰 Revenue vs. Ad Spend Comparison - Compare what's actually selling on your shop vs. what Google Ads is pushing 🎯 Hidden Product Opportunities - Identify categories with potential that aren't getting enough visibility What This Dashboard Shows: This dashboard provides comprehensive breakdowns across multiple dimensions: ● Product Categories - Analyze performance by your main product categories ● Product Types - Break down performance by product type classifications ● Product Brands - Track how different brands perform in your campaigns ● Custom Labels - Monitor products labeled with your own segmentation strategy ● Product Labels Distribution - See how your custom labeling strategy is performing The dashboard combines data from two powerful sources: 1. Google Ads Data - Shows what Google Ads is actually pushing and spending on 2. Google Analytics Data - Reveals what's actually selling across your entire e-commerce shop Why This Matters for E-commerce: Google Ads' smart bidding algorithm has a significant limitation: it optimizes based on what worked best in the past. While it considers search volume, conversion performance remains the strongest signal. This means: - Google will continue spending on products that are already converting well - New products or categories with potential get limited visibility - You miss opportunities to scale promising product categories - The algorithm lacks experimentation and discovery How This Dashboard Solves the Problem: ● Identify Spending Patterns - See exactly where Google Ads is allocating your budget ● Discover Hidden Opportunities - Find product categories that could perform better with more visibility ● Strategic Custom Labeling - Create custom labels for products you want to push (best sellers, seasonal, high-margin, etc.) ● Data-Driven Decisions - Compare Google Ads performance vs. overall shop performance ● Campaign Optimization - Make informed decisions about which products to promote more aggressively How to use it: ● Analyze your current ad spend distribution across product categories ● Identify which custom labels are performing best ● Compare Google Ads performance with overall shop performance ● Create strategic custom labels for products you want to scale ● Monitor trends to see if your optimization efforts are working ● Use the insights to adjust campaign strategies and product focus This dashboard is perfect for e-commerce businesses that want to: - Understand their product performance at a granular level - Optimize Google Ads campaigns based on actual product data - Discover hidden opportunities in their product catalog - Make data-driven decisions about product promotion - Balance Google Ads optimization with strategic product development Transform your Google Ads shopping campaigns from reactive to proactive with this comprehensive product performance analysis dashboard.

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Get Access to the Google Ads & Google Analytics Master Dashboard with Copy Access.You'll get a: Guide how to Set up the reportAudit request from Denis [inquiry via form]Bonus Resources