[Looker Studio] Budget Utilizer - Google Ads

# Budgeting Trends Dashboard - Google Ads Budget Utilization Analysis

🔍 What it helps you do

Uncover Hidden Budget Opportunities in Your Google Ads Campaigns

This Looker Studio dashboard reveals the truth about your campaign spending efficiency. While Google Ads can spend up to 100% of your daily budget, strict tROAS or tCPA targets often cause underdelivery - meaning you're not spending as much as you intended, leaving money on the table.

Key Insights You'll Discover:

📊 Campaign Budget Trends - Track daily spending patterns vs. your total budget allocation

💰 Budget Utilization Analysis - See exactly how much of your budget is being used vs. sitting idle

🎯 ROAS Performance Tracking - Monitor actual ROAS against your target ROAS goals

📈 Spending Efficiency Metrics - Identify campaigns that are underperforming due to overly restrictive targets

Why This Matters:

• Maximize Ad Spend: Identify campaigns not spending their full budget due to strict targets

• Optimize Target Settings: Adjust tROAS/tCPA targets to balance performance with budget utilization

• Improve Campaign ROI: Ensure your budget is working as hard as possible for your business

• Data-Driven Decisions: Make informed choices about budget allocation and target adjustments

Perfect For:

- E-commerce businesses using Google Ads

- Marketing teams optimizing campaign performance

- Businesses with strict ROAS targets experiencing budget underutilization

- Anyone wanting to maximize their advertising budget efficiency

Transform your Google Ads strategy from guesswork to data-driven optimization with this comprehensive budget analysis dashboard.