Product Portfolio Analyzer
Shopping + Search Bundle
Get the Search + Shopping Template -25% off
Shopping Product Performance Bucketing
Product Portfolio Matrix with Cart Data
‼️ This Workflow requires “Cart Data” implemented in your Google Ads
Segment Product IDs based on real profit, not just ROAS.
Pulls cart-level revenue, COGS, and contribution margin to group products into performance buckets (e.g. Cash Cows, Losers).
Export as a supplemental feed for smarter, profit-driven campaign targeting in Google Ads.
Product Portfolio Matrix without Cart Data‼️ For the most accurate values, we recommend setting up “Cart Data” and using the first workflow.
Segment Product IDs using estimated profit, even without cart data.
Uses average margin to calculate ROI and group products into buckets.
Export labeled products as a supplemental feed to target or exclude based on performance.
Search Performance Bucketing (DSA + Keywords)
Dynamic Search Ads - URL Portfolio
Automate your DSA targeting with performance-based page feeds.
Instead of analyzing Product IDs, this template analyzes landing page URLs used in your Dynamic Search Ads campaigns.
It pulls performance data per URL — including spend, conversions, revenue, ROAS, and profit — and assigns each page to a performance bucket (Cash Cows, High Potentials, Losers, Sleepers).
You can then export this labeled data and upload it into Google Ads as a DSA page feed — allowing you to:
Target only your best-performing URLs (e.g. Cash Cows or High Potentials).
Exclude unprofitable or irrelevant pages (e.g. Sleepers or Losers).
Build fully automated, performance-driven DSA campaigns.
🔁 This feed can be refreshed regularly using Make.com to keep your targeting aligned with actual results — no more guessing which pages work.
Search Ads - Keyword Portfolio
Segment your keywords based on performance
This template analyzes keyword-level data from your Search campaigns and buckets keywords into segments like Cash Cows, High Potentials, Losers, Low Data, and Sleepers, based on customizable cost and ROI/ROAS rules.
Unlike the product or URL templates, this matrix is for reporting only — there is no automatic upload to Google Ads.
Instead, you can:
Identify which keywords are driving profit vs. wasting budget
Spot scaling opportunities or areas to tighten targeting
Use it to guide manual keyword actions (e.g. increase bids, pause, or exclude as negatives)
⚡️ Ideal for accounts with large keyword sets — this turns your messy keyword list into a clear, strategic overview of what’s working and what’s not.