[Looker Studio] Purchase Funnel Analyzer - Google Analytics 4

# Purchase Funnel Trend Dashboard - E-commerce Conversion Analysis

🔍 What it helps you do

This super simple dashboard helps you visualize and understand the trend in your e-commerce purchase funnel, allowing you to quickly identify if something is off or going exceptionally well during sales periods.

Every customer goes through essential steps before purchasing a product: product view, add to cart, initialize checkout, payment method, and finally, purchase. This dashboard breaks down these critical funnel stages over time.

Key Insights You'll Discover:

📈 Purchase Funnel Trends - See how each stage of your funnel performs over time

🚨 Performance Anomaly Detection - Quickly spot dips or spikes in conversion rates at any funnel stage

💰 Sales Event Impact - Understand the direct effect of sales or promotions on your funnel efficiency

📊 Source/Medium Breakdown - Analyze funnel performance across all your GA4 source/mediums

What This Dashboard Shows:

This dashboard provides a clean, intuitive view of your entire purchase journey.

You'll see:

- A clear breakdown of each funnel step: Product View, Add to Cart, Initialize Checkout, Payment Method, and Purchase

- Time-series charts illustrating the trend of each funnel stage, making it easy to spot changes

- The ability to filter by GA4 source/medium, allowing you to compare funnel performance across different traffic channels

How to Use It:

- Monitor daily, weekly, or monthly trends in your purchase funnel to ensure smooth operations

- During sales or promotional events, track the funnel to see which stages are performing best or where customers are dropping off

- Use the source/medium filter to identify which channels are most efficient at driving customers through the entire purchase journey

- Quickly troubleshoot if a specific funnel step is underperforming, helping you pinpoint areas for optimization

Target Audience:

- E-commerce Managers

- Marketing Teams

- Growth Analysts

- Anyone looking for a straightforward way to monitor and optimize their online sales funnel

Technical Details:

- Data Sources: Google Analytics 4 (GA4) for session-level tracking and funnel events

- Update Frequency: Daily

- Access: Requires connection to your GA4 property

Transform your e-commerce analytics from complex spreadsheets to simple, actionable insights. This dashboard gives you the clarity needed to optimize your purchase funnel and maximize conversion rates across all traffic sources.