[Looker Studio] Impression Share & Incrementality - Google Ads
$75.00
🔍 What it helps you do
Unlock the hidden potential in your Google Ads campaigns using impression share data to calculate lost opportunities, optimal budgets, and scaling potential across all your campaigns, ad groups, and product categories.
This comprehensive dashboard transforms impression share data into actionable insights, showing you exactly how much revenue you're missing, where you can scale budgets profitably, and how secondary metrics influence your campaign performance.
Key Insights You'll Discover:
📊 Campaign Scaling Potential - See exactly how much budget you can add while staying above break-even 💰 Lost Revenue Analysis - Calculate potential lost conversions and revenue based on impression share gaps
📈 Secondary Metrics Relationships - Understand how budget changes affect CPCs, CTRs, conversion rates, and more ⚖️ Efficiency Metrics - See how AOV, CPC, and conversion rates influence your contribution margin
🎯 Investment Headroom - Visualize which campaigns have the biggest scaling potential
⏰ Time-Based Trends - Monitor how scaling opportunities change over time as auctions and performance evolve
What This Dashboard Reveals:
Simple Regression
Analysis for All Campaigns Filter by campaigns, campaign types, ad groups, brands, custom labels, categories, and product types to get personalized insights for any segment of your account.
12-Month Historical Margin Analysis
See exactly how much budget you can scale up while maintaining profitability. The regression analysis shows your ideal budget for maximizing gross margin without going below break-even.
Secondary Metrics Relationships
Discover how budget increases influence:
- Conversion rates and CTRs
- CPCs and click shares - Impression shares and average order values
- All the key performance indicators that matter
Efficiency Metrics Dashboard
See how secondary metrics relate to your contribution margin:
- How AOV influences contribution margin
- How CPC affects contribution margin
- How CPC changes impact conversion rates (higher bids should show higher conversion rates)
- How bid scaling affects impression share and click share
Impression Share Incrementality Analysis Understand your campaign scaling potential:
- Investment headroom based on impression share data - Profit potential if you scale up budgets
- Time-based changes in headroom as auctions and performance evolve
- Campaign breakdowns with scatter plot visualizations
- Clear identification of campaigns with the biggest potential
Shopping Category Potential Dashboard
Break down incremental headroom by:
- Product brands
- Product categories
- Product types
- Custom labels
- Any segmentation you've set up
Bid & Budget Limits Analysis
See exactly what's holding your campaigns back:
- Revenue lost due to budget limitations
- Revenue lost due to rank limitations
- Time-based changes in impression share
- How cost changes affect impression share
- Visual graphs showing budget vs. rank limitations over time
How to Use This Dashboard:
1. Filter by Campaign Segments Use the comprehensive filtering options to analyze specific campaigns, ad groups, brands, or product categories that matter most to your business.
2. Identify Scaling Opportunities Look for campaigns with high investment headroom and strong profit potential. These are your best candidates for budget increases.
3. Monitor Time-Based Changes Track how scaling opportunities evolve over time as market conditions, auctions, and your performance change.
4. Optimize Budget Allocation Use the regression analysis to find the sweet spot where additional budget maximizes your gross margin without crossing the break-even threshold.
5. Address Limiting Factors Identify whether budget or rank limitations are holding back your campaigns and adjust your strategy accordingly.
6. Track Secondary Metrics Monitor how budget changes affect your key performance indicators to ensure scaling doesn't hurt your efficiency.
This dashboard is one of our most powerful tools for understanding campaign potential. It gives you the data-driven insights needed to make informed decisions about budget allocation, campaign scaling, and revenue optimization across your entire Google Ads account.
Transform your impression share data from a simple metric into a comprehensive roadmap for campaign growth and revenue maximization.