[Looker Studio] Shopping Analyzer - Google Ads + GA4

🔍 What it helps you do

This comprehensive dashboard breaks down your entire e-commerce shop into product categories, types, brands, and custom labels, giving you the insights you need to optimize your Google Ads shopping campaigns and discover hidden product opportunities.

For e-commerce shops with thousands of SKUs, this dashboard is essential because it helps you understand where Google Ads is spending your budget and identify product categories that deserve more visibility and investment.

Key Insights You'll Discover:

📊 Product Category Breakdown - See exactly how your ad spend is distributed across product categories

🏷️ Custom Label Analysis - Track performance of products labeled as best sellers, seasonal, high-margin, or any custom segmentation

🔄 Smart Bidding Optimization Insights - Understand how Google's algorithm is favoring certain products over others

💰 Revenue vs. Ad Spend Comparison - Compare what's actually selling on your shop vs. what Google Ads is pushing

🎯 Hidden Product Opportunities - Identify categories with potential that aren't getting enough visibility

What This Dashboard Shows:

This dashboard provides comprehensive breakdowns across multiple dimensions:

● Product Categories - Analyze performance by your main product categories

● Product Types - Break down performance by product type classifications

● Product Brands - Track how different brands perform in your campaigns

● Custom Labels - Monitor products labeled with your own segmentation strategy

● Product Labels Distribution - See how your custom labeling strategy is performing

The dashboard combines data from two powerful sources:

1. Google Ads Data - Shows what Google Ads is actually pushing and spending on

2. Google Analytics Data - Reveals what's actually selling across your entire e-commerce shop

Why This Matters for E-commerce:

Google Ads' smart bidding algorithm has a significant limitation: it optimizes based on what worked best in the past. While it considers search volume, conversion performance remains the strongest signal.

This means:

- Google will continue spending on products that are already converting well

- New products or categories with potential get limited visibility

- You miss opportunities to scale promising product categories

- The algorithm lacks experimentation and discovery

How This Dashboard Solves the Problem:

● Identify Spending Patterns - See exactly where Google Ads is allocating your budget

● Discover Hidden Opportunities - Find product categories that could perform better with more visibility

● Strategic Custom Labeling - Create custom labels for products you want to push (best sellers, seasonal, high-margin, etc.)

● Data-Driven Decisions - Compare Google Ads performance vs. overall shop performance

● Campaign Optimization - Make informed decisions about which products to promote more aggressively

How to use it:

● Analyze your current ad spend distribution across product categories

● Identify which custom labels are performing best

● Compare Google Ads performance with overall shop performance

● Create strategic custom labels for products you want to scale

● Monitor trends to see if your optimization efforts are working

● Use the insights to adjust campaign strategies and product focus

This dashboard is perfect for e-commerce businesses that want to:

- Understand their product performance at a granular level

- Optimize Google Ads campaigns based on actual product data

- Discover hidden opportunities in their product catalog

- Make data-driven decisions about product promotion

- Balance Google Ads optimization with strategic product development

Transform your Google Ads shopping campaigns from reactive to proactive with this comprehensive product performance analysis dashboard.