[Looker Studio] Search Ads Analyzer - Google Ads

🔍 What it helps you do

This comprehensive dashboard is designed specifically for accounts running Google Ads search campaigns. It provides deep insights into keyword performance, search query behavior, and campaign optimization opportunities across all your search advertising efforts.

Key Insights You'll Discover:

🔑 Keyword Match Type Analysis - Understand how broad, exact, and phrase match keywords are performing

📊 Search Query Performance - Monitor actual user search terms and their conversion metrics

🎯 DSA Campaign Insights - Analyze Dynamic Search Ads performance and identify high-CPC search terms

⭐ Quality Score Impact - See how quality scores affect ROAS and campaign performance

💪 Ad Strength Analysis - Understand the relationship between ad strength and conversion rates

🔍 Duplicate Detection - Identify and clean up duplicate keywords across campaigns

🏷️ Brand vs Non-Brand Analysis - Ensure campaigns aren't accidentally showing for brand terms

What This Dashboard Shows:

Keyword View

- Match Type Performance

- Track spending, conversions, revenue, clicks, CPC, and CTR by keyword match type

- Understand broad match behavior: see if broad keywords are matching as broad-exact, broad-phrase, or broad-broad -

Scatter graphs highlight expensive keywords (e.g., 25€ CPC vs 5€ average) for easy exclusion

- Trend analysis shows how TRS, bid, and budget changes affect keyword performance

Search Query View

- User Intent Analysis

- Monitor actual search queries triggered by your keywords

- Same comprehensive metrics: cost, conversions, CPAs, and performance indicators

- Scatter graphs and trends for query-level optimization

- Identify which user searches are driving the best results

DSA Analyzer

- Dynamic Search Ads Performance

- Dedicated page for DSA campaigns (similar to search queries view) - Monitor search terms triggered by DSA campaigns

- Identify high-CPC search terms for exclusion

- Optimize DSA campaign performance

Quality Score Analyzer

- Performance by Quality

- See spending distribution across quality scores (1-10)

- Compare ROAS between different quality score levels

- Understand if quality score concerns are justified

- Breakdown by keywords, ad groups, and campaigns

Ad Strength Analyzer

- Google's Ad Quality Assessment

- Analyze performance by ad strength categories (Poor, Average, Good, Excellent)

- Compare conversion rates, ROAS, and CPCs across ad strength levels

- Identify if ad strength correlates with actual performance

- Detailed breakdown by search keywords, ad groups, and campaigns

Keyword Count

- Campaign Structure Management

- See how many times keywords are used across different campaigns - Identify duplicate keywords for cleanup

- Manage campaign structure efficiently

- Understand keyword distribution across your account

Duplicate Keywords

- Clean Up Your Account

- Find and exclude duplicate keywords

- Optimize account structure - Prevent wasted spend on redundant keywords

Branded vs Non-Branded Analysis

- Monitor if campaigns are accidentally showing for brand search terms

- Ensure proper campaign targeting

- Optimize brand vs non-brand keyword strategies

How to Use This Dashboard:

1. Start with Keyword View Analyze your keyword match type performance to understand broad match behavior and identify expensive keywords for exclusion.

2. Monitor Search Queries Track actual user search terms to see if your keywords are triggering relevant searches and converting effectively.

3. Optimize DSA Campaigns Use the DSA analyzer to identify high-CPC search terms and optimize your dynamic search ads performance.

4. Assess Quality Score Impact Understand if quality score concerns are justified by comparing ROAS across different quality levels.

5. Evaluate Ad Strength Determine if Google's ad strength ratings correlate with actual performance metrics.

6. Clean Up Account Structure Use keyword count and duplicate detection to streamline your campaigns and eliminate redundancy.

7. Monitor Brand vs Non-Brand Ensure your campaigns aren't accidentally competing for brand terms that should be handled differently.

This dashboard transforms complex Google Ads data into actionable insights, helping you optimize every aspect of your search campaigns from keyword selection to ad quality and account structure.