[Looker Studio] Paid Ads & Organic Report - Google Ads

🔍 What it helps you do

Are you spending 20% of your budget on high-cost queries you already rank for organically?

This dashboard helps eCommerce marketers and growth teams uncover hidden opportunities by analyzing the overlap between your Google Ads spend and organic search performance. It reveals where you might be overpaying for clicks on terms you already rank well for, and where you can strategically boost budgets to dominate the SERP.

Key Insights You'll Discover:

💰 Campaign Spend Overlap - See exactly how much of your ad spend overlaps with organic results

🔍 Top Ranking Queries - Identify which queries rank in the top 3 organically and are also triggering your ads

💸 High-CPC Overpayment - Pinpoint high-cost-per-click (CPC) terms where you could be overpaying

📉 CTR Differences - Analyze the click-through rate (CTR) disparity between Paid Only results versus Paid + Organic results

🚀 SERP Dominance Opportunities - Discover opportunities to dominate the search engine results page (SERP) by strategically boosting budgets on queries where your SEO is already strong

What This Dashboard Shows:

This powerful tool combines Google Ads and Search Console data to give you a holistic view of your search performance. It helps you make smarter calls on:

- Where to save money by reducing bids on organically strong keywords - Where to dominate the SERP by increasing investment in areas with combined paid and organic strength

How to Access This Data:

Unfortunately, standard Google Ads UI scripts do not support this type of combined data analysis. Accessing this crucial overlap data typically requires either:

- The Google Ads API (for automated data pulls), or

- Manual Google UI reports

To simplify this process, we've put together a free guide that shows you how to pull this data using UI reports, plus a plug & play Looker Studio template to help visualize the insights instantly.

🎯 Who is this for?

- eCommerce marketers looking to optimize ad spend

- Growth teams aiming to maximize ROI from Google Ads

- SEO and PPC specialists seeking to align strategies

- Businesses wanting to identify and eliminate wasteful ad spend

⚙️ Technical Details:

- Data Sources: Google Ads, Google Search Console

- Data Granularity: Query-level analysis

- Report Format: Looker Studio template (requires manual data pull via UI reports or API integration)

Get started today and transform your Google Ads strategy from reactive spending to proactive, data-driven optimization!